Ice Watches & J-Lo Team Up!

Jennifer Lopez sports an Ice Slim Watch in her latest video “Live it Up” as she struts her way from Paris to Miami. Ice Watches have teamed up with Jennifer Lopez for her video for her latest single, “Live It Up”, where the esteemed brand has positioned itself in a prime location with an international superstar, whose newest hit is heating up the airwaves. Already deemed the “song of the summer”, Lopez reunited with producer RedOne as well as Pitbull, a proven collaboration who return with another sizzling track. In the video, Lopez struts a runway in remarkable outfits, and dons an Ice Slim Watch on her wrist, before Jennifer Lopez and company hit the beach with friends in Miami for a full-on dance party.
Following a highly successful brand integration with international artists such as the Black Eyed Peas in the video for “Time”, French DJ David Guetta, the singer Katy Perry, or the super-cool Californian group No Doubt, Ice Watches are continuing their charm attack on the celebrity world, with recent contacts including rock and pop star Avril Lavigne as well as R 'n' B singer Jason Derulo. More and more, Ice Watches are appearing in videos for varied music personalities, continuing to conquer the international public thanks to its phenomenal visual appeal.
Jennifer Lopez is an American singer, dancer, actor and producer. She has sold over 55 million discs worldwide since the beginning of her career. In May 2012 she was named the most infl uential personality in the world, followed by Oprah Winfrey and Justin Bieber. Jennifer Lopez and RedOne made music history with their 2011 global hit, “On The Floor”. The song went to #1 on over 30 charts around the world and became one of the Best Selling Digital Singles of All Time. The “On The Floor” video is the most watched music video by a Female Artist in history with over 666 million views. “Live It Up” is a sneak peek into Lopez's forthcoming full-length album, due Autumn 2013 via 2101 Records/Capitol Records.
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